for the final logo, i sketched a figure running to appear as if it's running up a hill or a set of steps towards a 'next level.' i also liked the contrast in the font itself, fluid lines mixed with rigid lines.
i worked on three different designs for his business cards, all to be printed on white card stock. he ultimately liked the simplicity on the front card design in option 1 and the back card design in option 3. the final result ......
