logo: next level fitness

another talented friend of mine, jonathan brawley, asked me if i could help design a logo and business card for his personal training business, next level fitness.

for the final logo, i sketched a figure running to appear as if it's running up a hill or a set of steps towards a 'next level.' i also liked the contrast in the font itself, fluid lines mixed with rigid lines.

i worked on three different designs for his business cards, all to be printed on white card stock. he ultimately liked the simplicity on the front card design in option 1 and the back card design in option 3. the final result ......

logo: korey banks photography

a talented friend of mine, korey banks, asked if i could help him with a logo to establish a brand for his growing photography business- and of course i gladly accepted! the process for the logo design was a back-and-forth collaborative effort with korey. he had a general direction in which he wanted his logo to go, so i was there to craft and guide him towards the end result.

above are some process images of different ideas i came up with initially for korey. he wanted a hand quality aesthetic so i incorporated my own handwriting into different ideas for his logo. i love the contrast of handwritten fonts paired with clean sans serif fonts, so i included some century gothic into the mix.

i then took the above three logos and cleaned them up a bit as well as incorporated them into korey's photos to use either as a header for his blog/ website or as an example of how he can place his logo within this photographs.

i took the logos further by incorporating korey's suggestions and finally narrowed it down to the final three. i also began to incorporate a color scheme that korey was wanting for his brand.

and the winner is...... #2!!

a good collaborative effort by all!

community by design: logo work

one of a few projects that i have my hands on right now is working with a very talented group of designer in a collaborative design effort where we focus our creativity and design skills in helping the community. this effort has come to be known as community by design.

one of the many things that are in the works right now is our brand- how can we graphically represent ourselves through a logo, website, + print material. step one is obviously creating a logo- and this is where addie brown and i come in. many revisions have already taken place with more to come-- but we are definietly getting warmer towards the final result. see our process below and expect more to follow....

take 1:

take 2:

take 3: