Friday, May 14, 2010

logo: korey banks photography

a talented friend of mine, korey banks, asked if i could help him with a logo to establish a brand for his growing photography business- and of course i gladly accepted! the process for the logo design was a back-and-forth collaborative effort with korey. he had a general direction in which he wanted his logo to go, so i was there to craft and guide him towards the end result.



above are some process images of different ideas i came up with initially for korey. he wanted a hand quality aesthetic so i incorporated my own handwriting into different ideas for his logo. i love the contrast of handwritten fonts paired with clean sans serif fonts, so i included some century gothic into the mix.


i then took the above three logos and cleaned them up a bit as well as incorporated them into korey's photos to use either as a header for his blog/ website or as an example of how he can place his logo within this photographs.




i took the logos further by incorporating korey's suggestions and finally narrowed it down to the final three. i also began to incorporate a color scheme that korey was wanting for his brand.

and the winner is...... #2!!


a good collaborative effort by all!

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