logo: next level fitness

another talented friend of mine, jonathan brawley, asked me if i could help design a logo and business card for his personal training business, next level fitness.

for the final logo, i sketched a figure running to appear as if it's running up a hill or a set of steps towards a 'next level.' i also liked the contrast in the font itself, fluid lines mixed with rigid lines.

i worked on three different designs for his business cards, all to be printed on white card stock. he ultimately liked the simplicity on the front card design in option 1 and the back card design in option 3. the final result ......